Event Name, Location and Date
Your event’s name, location, and date are the three most crucial pieces of information you need to get your event page up and running.
To get your event noticed, keep the name under 75 characters, and incorporate keywords to improve search results.
Event Images
Make sure your event image faithfully demonstrates your event experience. If the image isn’t accurate, you may set the wrong expectations for an attendee. Make sure not to leave your event image empty!
Make sure to choose a high-resolution photo with a 2:1 ratio. Your image file should be no larger than 5MB and not contain text.
Event Description and Other Details
Include a thorough description of your event and its desired audience. Spell out exactly why someone should attend your event. What will attendees experience or learn? Keep it brief— your goal is to show why your event is relevant and valuable ASAP.
Other Tips
Learn from the experts - search for similar, successful events to see how they describe themselves.
Break up big blocks of text into smaller chunks.
Utilise keywords to optimise Social Planet’s search function.
Answer pressing questions upfront with an FAQ section.